HTC is not taking kindly the amount of airplay that Apple Inc. (NASDAQ:AAPL) has been receiving especially on releasing iPhone 6 that continues to be the talk of the town on all media streams. The giant Taiwanese smartphone maker has since released a bizarre rap video that takes a swipe of Apple. CNBC’s, Brian Kelly, does not expect the video ad to affect in anyway the solid demand that Apple continues to enjoy on the iPhone front.
“I don’t think you sell any of the handset makers particularly Apple Inc. (NASDAQ:AAPL) on this ad there is no shot that this ad can convince people to get rid of Apple,” said Mr. Kelly.
The two-minute and thirty-three second ad suggests that people may not have a clue of what HTC is, but will shortly do. The ad goes to suggest that rival smartphone makers remain scared of HTC suggesting that the release of One M8 went a long way in altering their plans.
It is highly unlikely that the ad will have any impact on Apple Inc. (NASDAQ:AAPL) which continues to enjoy booming business with iPhone 6. The fact that brand loyalty especially in China is starting to kick in is another headwind that HTC will have to grapple with, in its attempt to compete hand in hand against the Cupertino-based company.
The ad also takes a swipe of Apple changing the design of its, which was purely made of glass on iPhone 4S to the current metallic rear with iPhone 6. HTC also alleges that Apple Inc. (NASDAQ:AAPL)’s chip is slower and that it does not come close to HTC’s BoomSound.
Steve Grosso believes it is still an Apple game to lose regardless of what HTC does to popularize itself to the markets.
“I wish this could be enough for them to do something with it but I think it is just an Apple Inc. (NASDAQ:AAPL) game right now. Apple still has the go to product. They still own the market share it’s an Apple world. HTC is trying to get a little bit of attention it’s not enough Apple up 7% year to date; it is going to go higher,” said Mr. Grosso.
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