Apple Inc. (NASDAQ:AAPL) should not be worried about the “incremental” upgrades Samsung Electronics has made to the flagship of its Galaxy line of smartphones.
The observation was voiced by IDC Asia Pacific Senior Market Analyst Kiranjeet Kaur in an interview with CNBC.
“I am not completely confident if Samsung is going to be able to get the users back from Apple or even get people from going to the Chinese upstarts like Xiaomi or Oneplus. I think it’s going to be a bit of an uphill task because incremental improvements in hardware now don’t mean even incremental improvement in market share,” Kaur told the news organization.
Samsung Electronics just unveiled its newest flagships, the Galaxy S6 and Galaxy S6 Edge at the Mobile World Congress. Both phones are challenging the iPhone 6 and iPhone 6 Plus which Apple Inc. (NASDAQ:AAPL) unveiled in September last year.
Samsung Electronics has two major product launches every year for their flagship devices. The South Korean consumer electronics juggernaut unveils its Galaxy flagship in the first half of the year while the firm’s Note flagship is typically unveiled during the second half of the year. Apple Inc. (NASDAQ:AAPL) has only one upgrade cycle every year.
Meanwhile, according to the IDC Asia Pacific senior market analyst, Samsung Electronics can be seen as taking inspiration from the devices Apple Inc. (NASDAQ:AAPL) has on the market for its Galaxy S6 flagships. One characteristic the new Galaxy phones have that can be seen as inspired by the iPhone 6 and iPhone 6 Plus is the metal chassis, Kaur said.
Kaur said that the iPhone maker is confidently on top of the high-end smartphone market and Samsung Electronics needs to do more than incremental upgrades to get back market share. However, she reminded observers that Samsung is not only in the high-end market but also has devices that are selling at a lower price.
Apple Inc. (NASDAQ:AAPL) shareholders includes Ken Fisher’s Fisher Asset Management which owned about 10.76 million shares in the iPhone maker by the end of 2014.
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