Meanwhile, Allison+Partners Head of Digital Jeremy Rosenberg says Apple Inc. (NASDAQ:AAPL)’s offer may have been to good not to pass up for the engineers who were hired.
“Apple is being sued for poaching engineers to beef up its battery division. But can the electronics maker really be a player as an automaker?” Chu said.
Apple Inc. (NASDAQ:AAPL) is being sued by A123 Systems Inc. over alleged poaching of battery engineers. The company, which filed for bankruptcy in 2012 and has sold off assets, said in its lawsuit that the technology giant started aggressively poaching its engineers in June 2014.
Rosenberg said that the predicament A123 Systems is in may have contributed to the decisions made by engineers to transfer.
“They’re under a tight problem here. I think the challenge here is obviously the need for talent is huge. For somebody like A123 and if you’re an engineer there [and] you got an offer from Apple – you’re looking at a bankrupt company on one side versus the number one brand on the other side – It’s going to be a hard decision to not want to go,” Rosenberg said.
Given the iPhone maker’s current tussle with the law about poaching talent, the company is in a dilemma where they’re “damned if they do, damned if they don’t,” Rosenberg added.
As for the company’s rumored plans for an electric car, the executive said that he is excited about the prospect of Apple Inc. (NASDAQ:AAPL) making a car. He said that he thinks that the company entering the auto industry is good and that he would personally like to be able to choose between a self-driving car made by Apple and Google Inc (NASDAQ:GOOGL)
Philippe Laffont’s Coatue Management decreased its stake in Apple Inc. (NASDAQ:AAPL) by 16% to about 8.89 million shares by the fourth quarter of 2014.
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