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Apple Inc. (AAPL) Losing on 2 Counts As The Underdog BlackBerry Ltd (BBRY) Makes A Dash

With a software update gone horribly wrong and a bendable phone, Apple Inc. (NASDAQ:AAPL) might be losing the race to BlackBerry Ltd (NASDAQ:BBRY) who didn’t have to do much to stay ahead.  On CNBC,  Jon Fortt reported the latest updates about the two newly manufactured phones.

AAPL Apple Store

Apple Inc. (NASDAQ:AAPL)’s  newly released iPhone 6, among other devices from the manufacturer that run on iOS 8 seemed to be adversely affected by the software update that Apple Inc. (NASDAQ:AAPL) recently released. Fortt explained how the update which was supposed to fix bugs in the new operating system rendered the phones useless.

“[…] You have got iOS 8.0.1 which didn’t do good things to people’s phones, rendered phone calls, basically you couldn’t make them, also caused some other problems with Touch ID, people had numerous problems downloading that update […],” said Fortt.

BlackBerry Ltd (NASDAQ:BBRY) on the other hand has unveiled its Passport, which is a smart phone with an unconventional design that is supposed to appeal to BlackBerry Ltd (NASDAQ:BBRY)’s diehard fans who apparently have a thing for QWERTY keyboards. Fortt also said that BlackBerry Ltd (NASDAQ:BBRY)’s passport is going to cost less than an iPhone and comes out in the market later.

In this newly released smart phone race BlackBerry Ltd (NASDAQ:BBRY) scored another point or more precisely Apple Inc. (NASDAQ:AAPL) scored another negative publicity point when people found out that the structure of iPhone 6 bends if pressed hard enough. That was definitely not the selling feature that Apple Inc. (NASDAQ:AAPL) advertised for in the promotion campaign for its phone.

However, Fortt showed that under normal circumstances the phone will not bend as it requires excessive use of force to have an angled screen, so to speak. Although, it remains to be seen how Apple Inc. (NASDAQ:AAPL)’s negative publicity will affect its sales in the long run and if BlackBerry Ltd (NASDAQ:BBRY) could capitalise on it, but the Canadian manufacturer will take whatever comes its way.

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