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Apple Inc. (AAPL), Microsoft Corporation (MSFT): One Could Learn from the Other

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Apple Inc. (NASDAQ:AAPL) and Microsoft Corporation (NASDAQ:MSFT) have been “friendly” competitors over the last three decades in technology, and that friendliness has grown over the years as they have been the two companies that are still among the elite of tech companies and are the ones that have managed to survive over the last 30 years.

But does Apple, considered the most valuable tech company in the world despite losing 40 percent of its stock value in the last seven months, actually be in a position to learn something from Microsoft, which was the big man on the tech campus more than a decade ago?

Greg Satell put forth some ideas  and arguments as to why he prefers Microsoft Corporation (NASDAQ:MSFT) to Apple Inc. (NASDAQ:AAPL) in a question asking what is the most successful technology company. When push comes to shove, Satell said his money is going on Microsoft for its longevity and stability.

But what about Apple’s longevity?

My main disagreement with Satell is simply that Apple’s business model has been different from Microsoft’s for 30 years and it has done just fine, thank you very much. Apple is no new kid on the block – perhaps Satell should look at this from a purely objective view.

Should this Concern Apple Inc. (AAPL) and Google Inc (GOOG)?

My main point is, if there is any advice for Apple Inc. (NASDAQ:AAPL) at this point, Satell missed it. He went on about a need for Apple to diversity itself away from relying so heavily on iOS, develop and build alliances with other companies (not tear them down like it’s doing with Samsung) and it should be spending so much time and energy on legal battles over patents.

So what should have Satell addressed in his piece?

For me, the one thing that has remained constant for Microsoft, but Apple has seemed to abandon in recent years has been product innovation.

In the early years, both companies had the same business model they have now – Microsoft Corporation (NASDAQ:MSFT) produced the software, but outsourced its hardware by working with partners. Apple Inc. (NASDAQ:AAPL) meanwhile, has been working with its insulated ecosystem where it produces  virtually all or most of its software, hardware and components for its various devices.

Microsoft has been steadily investing serious money in research and development, and thus it would put out a new innovation (like an upgraded Windows OS, for example) every few years. Even after three decades, it still won’t put out anything unless it meets its high quality standards. Plus, it is very patient with its rollouts. It doesn’t measure success in the next couple of quarters; it measures success over a couple of years. Take Vista, for example. That OS was panned from the get-go, but Microsoft patiently sold it and gave it a full couple of years in the market before ditching it in place of Windows 7.

Apple Inc. (NASDAQ:AAPL) has been not so patient.

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