Apple Macbook Sale: Apple MacBook Sales Take a Holiday Hit

Apple Inc (AAPL)Apple Macbook Sale: The NPD Group, one of the leading market research companies in the tech space, has revealed some statistics concerning sales of Apple Inc. (NASDAQ:AAPL)’s MacBook lineup during the holiday rush.

NPD Group’s Weekly Tracking Service, as reported by AppleInsider, shows that sales between November 18 and December 22 were lower in 2012 than 2011.

Even though overall sales numbers declined, the article goes on to discuss the silver lining for Apple Inc. (NASDAQ:AAPL):

The average selling price of MacBooks was up nearly $100 from a year prior to $1,419.

According to the official report by NPD, which you can see here, Apple and its MacBook line were not alone. Here is some information from the report discussing consumer electronic sales in general:

Overall sales declined 7 percent with consumers spending $13.7 billion dollars.

Forty-six percent of sales took place in the first two weeks, the highest share in the past four years, while the last three weeks of sales accounted for 54 percent of sales. Sales for the first two weeks declined 3.7 percent over 2011 while the last three weeks fell more than 11 percent.

With Black Friday and Cyber Monday becoming more and more popular with each passing year, sales are beginning to pick up during the early part of the holiday rush.

Stephen Baker, vice president, industry analysis at NPD, added the following:

For the third consecutive year sales trends worsened in the later part of the holiday season. The hyped-up promotion of Black Friday, Cyber Monday and now Thanksgiving Day has proven remarkably effective in moving sales into the early part of the holiday season.  Trends like online shopping and self-gifting have intensified the focus on the more event -driven early part of the holiday season.

Let’s get back to the underperforming MacBook from Apple Inc. (NASDAQ:AAPL). As noted above, the average sale price increased but at the same time overall sales decreased by six percent.

Is there any good explanation for this? The folks at AppleInsider have a theory:

The decline in domestic MacBook sales could be explained at least in part by the fact that the only new portable Mac released by Apple ahead of the holiday shopping season was the 13-inch MacBook Pro with Retina display. The rest of Apple’s MacBook lineup received updates over the summer, while the company’s fall refresh focused on desktops, with a redesigned iMac and updated Mac mini.

In other words, sales of the Apple Inc. (NASDAQ:AAPL) MacBook may have been better if the company had saved its updates for later in the year.

What are your thoughts on this report? Do you feel that the information from the NPD Group is accurate?

Check back here for more updates on Apple Macbook Sale.

Here are a few additional Apple news stories for your enjoyment:

Apple Inc. (AAPL) May Be Calling on Gorilla Glass 3

Apple Inc. (AAPL): Is the Waze Deal Dead?

And the Survey Says: Apple Inc. (AAPL) Growing its Share of Mobile Market

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 10 Best Countries To Work In the World

A Profitable Day At The Track: 5 Tips For Betting On Horses

Tearing You Apart: 6 Bad Habits That Ruin Relationships

Learning on the Job: The 6 Biggest Mistakes Parents Make

Shopaholics Rejoice: The 12 Biggest Malls in the World

Fright Night: 10 Horror Movies Based on True Stories

Mach Mania: The 10 Fastest Jets in the World

Military Heavyweights: The 10 Countries with the Most Tanks

All In: The 7 Richest Poker Players in the World

Abracadabra: The 10 Best Magicians in the World

The 10 Richest Asian Countries in the World in 2014

Eyes in the Sky: 10 Things You Need to Know About Drones

Rising Stars: The 6 Best Silicon Valley Startups

Military Muscle: The 5 Most Advanced Armies in South America

All that Glitters: The 7 Most Luxurious Jewelry Brands in the World

5 Things You Didn’t Know About ISIS but Should

Empowering Your Money: The 5 Best Energy Stocks to Invest In

The 11 Best Android Apps You Can’t Get on iOS

The 10 Most Important International Conflicts in 2014

Mood Enhancers: The 20 Most Uplifting Songs of all Time

Lover Beware: The 8 Countries that Cheat the Most

Breath of Fresh Air: The 25 Countries with the Best Air Quality on the Planet

Singles Beware: The 8 Worst Mistakes Made on First Dates

Healthy and Happy: The 10 Countries with Lowest Healthcare Costs

The 6 Best Company Team Building Activities to Build Workplace Camaraderie

Ships Ahoy: The 10 Busiest Shipping Ports in the World

10 Productivity Tips to Save You Time and Help You Do More With Less

Grab a Bite: The Most Popular Fast Food Restaurants in America

Friday Night Thirst: The 10 Most Popular Cocktails in the World

The 6 Greatest Unsolved Mysteries We May Never Figure Out

7 Useless Products You Never Should’ve Bought

The 5 Reasons Why You’re Single and Miserable

The 7 Most Addictive Foods in the World We Can’t Stop Eating (Even Though We Should)

5 Amazing Places You Can Swim with Dolphins

The Top 7 Most Livable Countries In The World

The 10 Most Expensive Baseball Cards Ever Pulled From A Pack

The 5 Easiest Second Languages to Learn for English Speakers

Silver Spoon: The 6 Richest Families in the World

The 20 Countries with the Largest Prison Populations in the World

The Top 10 Richest Actors in the World

The 10 Best Airline Stocks to Invest In Before They Fly Too High

Burger Kings: The 10 Most Expensive Burgers in the World

The 10 Most Ethnically Diverse Countries in the World

The 10 Most Exclusive Credit Cards in the World

The 10 Most Expensive Cruise Ships in the World

The 10 Fastest Supercomputers in the World

The 10 Best Countries for Doing Business 2015

6 Most Expensive Fruits In The World

10 Worst Airlines in the World

The 10 Biggest Tax Havens in the World to Stash Your Money

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!