Apple Inc. (NASDAQ:AAPL) may have some surprises in store on the announcement front at their upcoming media event on September 9. While it was expected the Cupertino, California-based company would reveal the next version(s) of their iPhone line of smartphones, the iPhone 6, it was thought that the iWatch would remain conspicuously absent.
In an interview with CNBC today however, Re/code senior editor Dawn Chmielewski revealed that sources have told Re/code that some Apple Inc. (NASDAQ:AAPL) wearables are likely to be announced in early September along with the iPhone 6 and possibly other products. Chmielewski was otherwise a little coy on what could be coming on the wearables front, saying she did not want to speculate and provide erroneous information.
We’ve only heard concrete rumors of two different potential Apple Inc. (NASDAQ:AAPL) wearables at this point, the iWatch, and a recently rumored fitness-related wearable that could see release in early 2015. It now seems likely that one or both of these wearables could be unveiled come September 9.
The hype surrounding wearables has been intense, with analysts predicting Apple Inc. (NASDAQ:AAPL) will sell as many as 50 to 60 million iWatches within the first year, before the product has even been unveiled. That optimism, and the fervor over the upcoming iPhone 6 launch has led to Apple’s stock gradually climbing over the past few weeks into record territory, and Chmielewski isn’t entirely surprised.
“[…]Tim (Apple Inc. (NASDAQ:AAPL) CEO Tim Cook) has promised investors that this is going to be an exciting period with some innovative new products. Eddy Cue who is the head of sort of the iTunes business and some broader responsibilities at Apple spoke at our Re/code conference about some exciting products coming down the pipe, and so I think that is setting expectations among investors,” she said.
Cue was quoted as saying during that Re/code conference that the product pipeline Apple has set for this fall is the best he has seen in his 25 years at the company.