Apple Inc. (NASDAQ:AAPL) only released its iPhone 5 device a little more than three weeks ago, while Samsung Electronics Co. Ltd. released its Galaxy SIII smartphone back in May. But if one considers the amount of Web traffic and data transfer on each of the devices, there seems to be indications that there may be an insignificant difference in the number of each device that are in the marketplace.
In fact, it seems that the Apple Inc. (NASDAQ:AAPL) iPhone 5 might already be more popular than the Galaxy SIII, at least according to information regarding data and Web traffic originating from each type of device. Chitika Insights conducted an analysis of mobile Web traffic over a seven-day period earlier this month. The analysis tracked mobile ad impressions on each of the devices from October 3-9, and the analysis revealed that the Apple Inc. (NASDAQ:AAPL) iPhone 5 covered 56 percent of the mobile Web traffic on the two devices, while the Samung Galaxy SIIII occupied 44 percent of the traffic.
In reporting the analysis, Chitika Insights wrote, “This latest shift in the mobile ecosystem is not welcome news for Samsung, which has positioned its device as a direct competitor to the iPhone 5. While optimizing online content for both devices is still the smart move for businesses targeting mobile consumers, this comparison emphasizes iPhone users still being the most active – and hence marketable – users of the mobile Web.”
The firm went on to say that part of the possible difference could be from the “impressive” sales numbers of the iPhone 5 by Apple Inc. (NASDAQ:AAPL) since it’s release Sept. 21, and could be partly due as well to the 4G speed of the browser on the iPhone, which has generally been marketed to encourage data usage. The Samsung device will have an improved Chrome browser on its Android system soon, which should balance the numbers. But this is supposed to indicate that Apple Inc. (NASDAQ:AAPL) users may be more reachable by mobile advertisers due to their enhanced activity on mobile-based Web browsers.
Can this translate into better sales for advertisers, and does it mean anything for Apple Inc. (NASDAQ:AAPL) investors like billionaire fund manager David Einhorn of Greenlight Capital?