Apple Inc. (AAPL) iPad Mini Ad Impressions Score Well in Nov.

Apple Inc. (NASDAQ:AAPL), despite reservations from late founder Steve Jobs, launched a miniature version of its highly popular iPad last month, and a recent report by a mobile data analytics firm gave some indications that the iPad Mini may have made a bigger splash in its first month than the most direct competitor, the Amazon.com Inc. (NASDAQ:AMZN) Kindle Fire in its first month a year ago.

Apple Inc. (NASDAQ:AAPL)

Millennial Media measured mobile ad impressions on iPad mini devices during the month of November 2012 – the first full month of availability to consumers – and compared those numbers with those of the first month of the Kindle Fire (November 2011), and the numbers suggest a strong month of market saturation. While the Amazon.com Inc. (NASDAQ:AMZN) Kindle Fire posted a 19-percent daily growth rate in its number of ad impressions during its first month, the Apple Inc. (NASDAQ:AAPL) iPad Mini posted a 28-percent daily growth.

Millennial Media wrote in its report that the numbers seem to suggest that the iPad mini – which Jobs thought would take market share away from the iPad – may actually be working with the iPad to cut into the market share for MacBooks, driving up the potential tablet market for Apple Inc. (NASDAQ:AAPL) as well as other companies like Amazon.com Inc. (NASDAQ:AMZN) and Google Inc. (NASDAQ:GOOG). There seems to be affirmation that the Mini is serving a an “entry-level” tablet for consumers who want a quality tablet but perhaps can’t afford the bigger, more expensive models. This seems to be the signal that rather than eating into the current iPad market, the Mini seems to be expanding the market of tablet customers.

And when it comes to Christmas, Apple Inc. (NASDAQ:AAPL) is apparently making quite an impression on the younger generations, as a recent survey of kids’ Christmas wish lists indicate that more than 80 percent of American kids list an iPad and/or iPad Mini on their holiday wish lists, by far two of the most popular gift suggestions.

Expanding the marketplace for its devices is certainly something Apple Inc. (NASDAQ:AAPL) would embrace, and securing a better percentage of that expanded market would be a boon for the company as well as for investors like billionaire David Einhorn of Greenlight Capital.

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

The 10 Most Overrated Movies Of All Time by Out-of-Touch Critics

Top 6 Least Expensive Cruise Destinations For 2015 that Will Take You to Paradise

10 States with Lowest Substance Abuse Rates in America

The 14 Most Watched TV Finales Ever

The 10 Best Selling Role Playing Games of All Time for PC

10 Most Influential Papers In Economics

Top 8 Biggest Charities in the US

10 Worst Celebrity Career Moves Ever

Top 10 Best Paid Tennis Stars in the World

10 Cities with High Demand for Nurses

6 of the Worst Greeting Card Messages Ever Crafted

6 Ways to Make Money in ArcheAge and Build Your Empire

10 Foods To Eat To Lower Cholesterol Levels

The 10 Most Hated Television Characters of All Time

The 30 Worst Halloween Costume Ideas Ever Brought to Horrible Life

10 Vocational Skills in Demand Today with Jobs Waiting to be Filled

10 Best Places to Visit in Central and South America

The 10 Greatest Empires in History Which Nearly Conquered the World

The 6 Cheapest Boarding Schools In America 2015

5 Clear Reasons LoL is Better than DotA, Continues to Rule MOBAs

The Only 9 Teams with a Chance to Win the Super Bowl

The 15 Most Common Phobias in America that Induce Fits of Panic

Top 6 Least Expensive Tourist Destinations in 2014

Jim Goetz, Peter Fenton, Jim Breyer: Top 6 Venture Investors for 2014

Top 15 Billionaires in 2014

5 Pitfalls To Avoid When Buying a Franchise

Top 20 Medical Schools in the US – 2014 Rankings

4 Business Strategies that Turned Jamie Oliver into the World’s Richest Chef

6 Qualities That Make You A Good Team Player

10 High Paying Seasonal Jobs in America this Holiday Season

The 10 Busiest Shipping Lanes in the World

5 Most Valuable Brands in China

The 10 States with Highest Substance Abuse Rates Crippling Their Populace

The Top 10 Things to Do Before You Die That Will Echo for Eternity

The 10 Best Selling Items on Etsy

Top 10 Things to Do in Tokyo, the Greatest City in the World

10 Mistakes on Social Media that Can Harm You and Will Probably Get You Canned

The 10 Best Cities to Find Jobs in 2014

The 10 Most Controversial Songs Of All Time to Hit (and get Banned from) the Airwaves

The 20 Biggest IPOs in US History

The 10 Best Places to Visit in Mexico that Are Beautiful and Safe

7 Bad Habits that Age You Beyond Your Years

The 40 Best Fortune Cookie Sayings That Will Leave You Bemused, Befuddled, or Beguiled

10 Foods to Eat Before a Workout to Make Every Drop of Sweat Count

The 5 Best Documentaries On Netflix You Must See

The Most Heartwarming and Inspirational Story Of This Halloween Season, It Will Make You Cry and Jump For Joy

10 Best Party Songs of All Time to Bring the House Down With

5 New World Order Conspiracy Theories that Will Strangle the World

The 10 Highest Rated Movies of 2014

The 10 Largest Container Shipping Companies in the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!