It is no big surprise that AT&T relies heavily on the Apple Inc. (NASDAQ:AAPL) iPhone. Of course, the same holds true with the Cupertino based company.
Despite the fact that the iPhone is now available from multiple carriers in the United States, this was not always the case. In the early days, only AT&T customers were able to use the device. How things have changed.
Now, according to a report by MacRumors, AT&T and Apple Inc. (NASDAQ:AAPL) are partnering up once again. This time around, the wireless carrier’s GoPhone wireless brand is at the forefront.
Here is what MacRumors had to say:
“AT&T’s GoPhone prepaid wireless brand will be undertaking a significant expansion of its services starting tomorrow, offering support for the AT&T’s fastest LTE and HSPA+ data networks for the first time and also adding official support for the iPhone.”
If you are unfamiliar with the GoPhone brand, you can learn more by visiting its official web page.
Of course, this is not a major change for both companies. Keep in mind that GoPhone has allowed Apple Inc. (NASDAQ:AAPL) iPhone users to sign up for the service in the past. That being said, those who did so were not able to take advantage of cellular data use.
With these changes, Apple iPhone users will be able to access “the full range of AT&T services through GoPhone, including LTE data and Visual Voicemail.”
This is good news for both AT&T and Apple Inc. (NASDAQ:AAPL). There is no reason to believe that this will not help attract more customers to AT&T’s service, while pushing more iPhones to consumers throughout the country.
The GoPhone brand is set to offer three service plans, with information on each one available here. With plans starting at $25 and topping out at $65, users are in position to get what they want from their iPhone at a price they can afford. A true win-win scenario.
One final note: Apple Inc. (NASDAQ:AAPL) iPhone users can bring their own off-contract phone for activation or simply purchase one in store at the “full no-commitment price.”
What do you think about this decision by the AT&T GoPhone brand as well as Apple? There does not appear to be any downside, especially if the details of the new arrangement are as being reported by MacRumors.
In the months to come, we will be keeping an eye on this story and how it develops. In the meantime, feel free to share your thoughts.