Apple Video On Demand: Apple Dominates Internet Video On Demand Market

Apple Video On Demand: Do you remember the days when Blu-ray disc and DVDs were all the rage? People all over the world were interested in buying these. Things have changed as of late. With sales continuing to slip, companies like Apple Inc. (NASDAQ:AAPL) are finding ways to take full advantage.

At this time, according to a report issued by The NPD Group, Apple is at the front of the internet video on demand market.

Before we get into greater detail regarding Apple’s marketshare, consider this: the use of Blu-ray disc and DVDs has declined from 64 percent of the home market in 2011 to 61 percent this past year.

Here is an excerpt from the report:

“According to NPD, the digital-video market for movies is indeed growing — accounting for 16 percent of consumer expenditures, which is an increase of 2 percentage points over 2011. Pay-TV video on demand (VOD) movies from cable, satellite, and telco operators also rose 1 percent to reach a 12 percent share of revenues.”

While there is no denying that a large number of video on demand purchases and rentals are completed through TV providers, the demand for digital downloads is on the rise.

Here is some information from AppleInsider on where Apple Inc. (NASDAQ:AAPL) currently stands:

“Among these online movie rental competitors, Apple now takes 45 percent of unit share, followed by Amazon’s Instant Video with 18 percent, the Walmart-owned Vudo with 15 percent, Microsoft’s Zune/Xbox with 14 percent share, and other players (including Google Play and Sony’s PlayStation Store) splitting the remaining 8 percent (no other player can command more than a 5 percent share).”

As you can see, the competition is not even close to Apple Inc. (NASDAQ:AAPL) at the present time.

Despite the fact that Apple Inc. (NASDAQ:AAPL) is still out in front by a large margin, things have changed quite a bit over the past two years. Check out this information from the same article:

“Two years ago, IHS reported very different numbers for the Internet VOD market, assigning Apple a 64.5 percent share, Microsoft a 17.9 percent share, and giving Sony third place with 7.2 percent share.”

Apple maintained an even larger marketshare just a couple of years back.

With the sale of traditional discs on the decline, it will be interesting to see if Apple Inc. (NASDAQ:AAPL) is able to pick up more marketshare in the years to come. Along with this, everybody is patiently awaiting news regarding an Apple TV.

What are your thoughts on Apple’s dominance of the internet video on demand market?

Check back here for more updates on Apple Video On Demand.

DISCLOSURE: I have no positions in any stock mentioned.

For more Apple news, visit these pages:

Apple Inc. iPad Mini Shipments – A Performance Rumor

Is it Becoming More Difficult to Trust Apple Inc. in Terms of Privacy?

Chris Whitmore Talks Apple Inc. Stock Price