Apple Vs Google: Let’s face it: the battle between Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) is heating up. In almost every tech and mobile space imaginable, these two giants are slugging it out.
Most recently, Google scored a big win by having its popular Google Maps app added to the Apple App Store.
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With both companies fighting for market share, there are plenty more battles to be had.
As covered in a recent USA Today online article, investors are left “to wonder which company is best positioned in what’s increasingly looking like a winners-take-all market that rewards just a few players.”
While many people focus solely on statistics – such as pricing and the number of units that are shipped – investors are forced to dig deeper when comparing the two companies.
In the same article, three indicators are discussed: stock performance, market value, and financial resources.
There’s no question that while Google Inc (NASDAQ:GOOG) may be beating Apple Inc. (NASDAQ:AAPL) in terms of selling smartphones, the battle on Wall Street has tilted in Apple’s favor. Long-term Apple investors have pulled in one of the greatest all-time hauls in investing history. The stock went public on Dec. 12, 1980, at $22 a share. After adjusting for the stock’s three splits, Apple’s per-share IPO price was $2.75. Today, those shares are trading for $529.69, an increase of 19,150%, or nearly 18% a year compounded. Google, on the other hand, went public Aug. 25, 2004, at $85 a share. Those shares are now worth $702.70, representing a 725% increase.
When it comes to market value, no company can compete with Apple. Apple is by far the most valuable company in the world, valued at nearly $500 billion. That’s more than double the $230 billion valuation of Google.
Apple’s early lead in smartphones and savvy marketing has afforded it a giant war chest of cash and profit. The company generated $41.7 billion in profit on $156.5 billion in revenue over the past 12 months, enviable profit margins equaled by few firms.
What does all this mean? As an investor, you have to make decisions based on your own research and findings. That being said, there are pros and cons of investing in both.
In terms of numbers, Google Inc (NASDAQ:GOOG) clearly leads in the operating system (Android) department. That being said, Apple Inc. (NASDAQ:AAPL) has a leg up in other areas including the tablet market.
What are your thoughts? If you could only invest in one of these tech companies where would you put your money?
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