While Twitter Inc (NYSE:TWTR) struggles to get things working properly in the company, Facebook Inc (NASDAQ:FB) is fiercely growing stronger in terms of both user-base increase and monetization implementation. Mark Mahaney, RBC Capital Markets analyst, presented his company’s views on the two companies in an interview on CNBC. He believes that there’s at least 10% upside for the estimates of Facebook Inc (NASDAQ:FB)’s price for next year as the new improvements like video adds, Instagram, and Whats App haven’t been properly integrated in the value per share.
“So, Facebook has been our top pick in the space since that March-April-May correction, that carnage, and maybe we’re going through that again. But that’s been out top pick, we think that numbers look relatively reasonable for the quarter. The demand, the bar isn’t as high set on the MAU numbers on the metrics for a name like Facebook,” said Mark Mahaney.
Eclipsed by the success of its rival, Twitter Inc (NYSE:TWTR) can show some spikes in the stock price only if its users’ number has grown bigger compared to last year’s performance. None of the company’s other attempts to gain trust and attention have managed to fulfill their goal.
“People are looking at this monthly average user, MAU number. Last year they added about 14 million MAU sequentially from the June to September quarter. That’s really the bogey that they have to beat this quarter. If they [Twitter] beat it, stock goes up, and if they don’t, stock goes down,” informed Mark Mahaney.
Potentially speaking, Twitter Inc (NYSE:TWTR) has all the possibilities to boom considering that the stock has been in free-fall throughout the year, showing an almost 24% decline. However, it will have to come up with some brilliant new idea to accomplish the rise. Facebook Inc (NASDAQ:FB)’s case is a bit more tricky as the company’s very successful in its core activities, but it is already highly priced with almost 47% growth for 2014.
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