Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

America’s Largest Mobile OEMs: Apple Inc. (AAPL) Overtakes LG for No. 2 Spot

Apple Inc. (NASDAQ:AAPL) fanboys would have you believe that the Cupertino-based tech giant is easily the world’s largest smartphone provider, and that when God cries, his tears are made of iPhones. As market share data tells us, however, this is simply not the case.

According to a new report by comScore MobiLens (originally reported by AppleInsider), Apple held approximately 17.8% of the mobile OEM (original equipment manufacturer) market at the end of October, second to only Samsung Electronics Co., Ltd. (LON:BC94)‘s mammoth 26.3% share. In the period between July and October, Apple’s market share in this arena improved by 1.5 percentage points to place it above LG Display Co Ltd. (NYSE:LPL), which currently holds 17.6% of the market.

Apple Inc. (NASDAQ:AAPL)

While the report doesn’t indicate the exact drivers behind this growth — the largest experienced by any member of the top five by a full eight-tenths of a percentage point — we can speculate that the iPhone 5 played a role. As we already discussed yesterday (see “Older iPhones Cutting Into iPhone 5 Sales“), Apple Inc. (NASDAQ:AAPL)’s iPhone 5 makes up a smaller percentage of its overall smartphone revenue, but this base is expected to grow by 25-30% YOY by the end of the quarter.

Coupled with the fact that Apple Inc. (NASDAQ:AAPL) now offers its “legacy” phones at lower-than-usual discounts, and we can now see why the tech giant’s market share may be improving. While it’s likely that margins will continue to be squeezed in the short term, investors can’t argue with growth, especially at the stock’s current valuation. For a longer look at Insider Monkey’s recent AAPL coverage, continue reading here.

Loading Comments...