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We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member., Inc. (AMZN)’s Web Services Is Netflix, Inc. (NFLX)’s and Other Start-Ups’ Backbone: Werner Vogels, Inc. (NASDAQ:AMZN) might not be the friendliest company around, especially if you ask Netflix, Inc. (NASDAQ:NFLX) or several others who the e-commerce giant have either put out of business or acquired. As Amazon’s CTO Werner Vogels explained to Bloomberg‘s Cory Johnson, the company’s main focus is to keep the business environment competitive, and in that regard its Web Services are getting traction from  companies of all sizes. (NASDAQ:AMZN), The Washington Post (NYSE:WPO), Berkshire Hathaway Inc. (NYSE:BRK.A), Apple Inc. (NASDAQ:AAPL)

“[…] We power most of small and medium businesses as well to large enterprises in the world these days. We presented here to the audience as well, you see, CIOs from lots of enterprises, CEOs from lots of enterprises, as well as developers from the smaller start-ups all being here present […],” said Vogels.

The event that Vogels was talking about was the announcement of the new entrant in, Inc. (NASDAQ:AMZN)’s Web Services arsenal, Lambda.

Netflix, Inc. (NASDAQ:NFLX) and other streaming services rely heavily on analytics and that is where Amazon’s cloud computing services come. The company offers these services at affordable prices. Whether it’s a technology based company or even a consumer goods manufacturer, Inc. (NASDAQ:AMZN) can give the business an edge that is required to be more competitive.

” […] The deal these days is to help companies move fast and that is what it is all about, and digital technology is what makes these companies more competitive these days. Take some of these companies for example analytics, enormously important for all in order to tell them how to target their customers […],” said Vogels.

Of course, Netflix, Inc. (NASDAQ:NFLX) and other already established companies prefer to have a less competitive environment where they can thrive from greater margins., Inc. (NASDAQ:AMZN), on the other hand, believes in razor thin margins, and that is also one way how the e-commerce company’s CEO, Jeff Bezos, has been able to enter several markets around the world.

Netflix, Inc. (NASDAQ:NFLX)  has received a harsh treatment lately by the equity markets when its growth of subscriptions fell short of expectations, according to the company’s Earnings Report. Amazon’s new tools will only tighten the competition even more in future.

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