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Amazon.com, Inc. (AMZN): Finally the Customers Can Dust Off Their Reading Glasses

Amazon.com, Inc. (NASDAQ:AMZN)‘s CEO Jeff Bezos can make his rivals weep tears of blood, so that they can appreciate the value of a granule of sugar. Hachette wanted a lollipop and by the end of this 6 month ordeal we all know that it would have been happy even with just salt. On CNBC, Andrew Albanese of Publisher’s Weekly tried to delineate the possible terms of the Hachette deal.

Amazon.com (NASDAQ:AMZN), The Washington Post (NYSE:WPO), Berkshire Hathaway Inc. (NYSE:BRK.A), Apple Inc. (NASDAQ:AAPL)

“[…] They [Hachette] have always set their own prices on print. How Amazon.com, Inc. (NASDAQ:AMZN) discounts print is probably not going to change much. How it sets its prices for ebooks is probably where the rubber is going to meet the road here and again we don’t have the actual deal in front of us, but I am guessing it’s going to be some mechanism in the deal that mandates that the digital price be a certain percentage of the print price,” said Albanese.

Jeff Bezos is well known for his ruthlessness. Hence, if any one wants to take a guess at who the winner is from this long struggle between the e-commerce giant and the publisher, they would be wise to stick with Amazon.com, Inc. (NASDAQ:AMZN). It took 6 months for both the parties to finally reach a settlement.

Albanese wondered why it took both parties such a long time to reach some sort of consensus when everyone knew that the matter is going to be resolved eventually. I believe he is not very familiar with the inner workings of the mind of Amazon.com, Inc. (NASDAQ:AMZN)’s CEO. He is the sort of man who would have more likely worked on the lines of the lollipop and salt analogy that I provided earlier.

Brad Stone’s book, The Everything Store: Jeff Bezos and the Age of Amazon, has quite a few stories corroborating this. Amazon’s acquisition of Diapers.com is just one piece of that puzzle.

 

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