Amazon.com Inc. (NASDAQ:AMZN) make some inroads in the tablet market when it revealed its new Kindle Fire HD devices last fall. And Amazon.com has gained a lot of favorability from the markets and from consumers with their low prices for products and services, especially when CEO Jeff Bezos admitted it wasn't about profits; it was about volume and good customer experiences.
Well, now that the holiday shopping season is over, Amazon.com Inc. (NASDAQ:AMZN) is looking to establish some new buzz around Valentine's Day. This week (the deal expires Friday), customers can buy the Kindle Fire HD for up to 10 percent off. That means that using the promo code "firelove" at checkout would offer the wi-fi only Kindle Fire HD for $269 and the 4G-enabled version for $449 for the respective 16-gigabyte versions. The 32-GB version of the models would be sold for $339 and $549, respectively.
This is the second time this year that Amazon.com Inc. (NASDAQ:AMZN) has issued this similar discount, having taken $50 off the device for college students. So far, the only other Valentine's Day promotion regarding tech devices comes from Verizon Communications Inc. (NYSE:VZ), which began a sale on many of its devices, and added a pink-colored Motorola RAZR M.
What do you think? Does two sales on the Kindle Fire HD since the Christmas holiday shopping season mean anything in terms of the sales for Amazon.com inc. (NASDAQ:AMZN)? Or do you think this is jut part of the business model? What are your thoughts about Amazon in light of its earnings report and its stock rise? We'd like your thoughts in the comments section below.
DISCLOSURE: I own no positions in any stock mentioned.
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