Amazon.com, Inc. (NASDAQ:AMZN) is stopping at nothing, on its push to conquer the e-commerce landscape worldwide, having opened its first store on Alibaba Group Holding Ltd (NYSE:BABA)’s Tmall.com, according to Bloomberg. The online giant is taking the battle directly to Alibaba as it moves to reach more Chinese shoppers in Asia’s largest marketplace. The opening of the store is expected to give the company exposure to over 334 million active buyers on the platform.
Alibaba on its hand has welcomed Amazon.com, Inc. (NASDAQ:AMZN) to the platform reiterating it will help broaden Tmall’s selection of international products while elevating the shopping experience of Chinese consumers. Amazon will be selling imported food, shoes, toys and kitchenware among many more in its new store. Chinese rising appetite for imported products should give Amazon.com, Inc. (NASDAQ:AMZN) an advantage compared to local brands with the opening of the store.
Amazon’s international sales have been on a rough patch as the company struggles to replicate its U.S. success abroad. The web retailer’s international sales made up 48% of the total sales in 2009 but dropped to 38% in 2014 as the company continues to show weakness on the international front. E-commerce in China is growing at a stupendous rate, expected to clock highs of $1.01 trillion by 2018 nearly double the 426.3 billion recorded in 2014.
It has not been the best of rides for Amazon having entered China over a decade ago as the company has consistently faced stiff co petition in the e-commerce space notably from Alibaba and JD.com. Amazon.com, Inc. (NASDAQ:AMZN) international business is mostly concentrated in the U.K, Germany and Japan having struggled to increase its sales in China despite investing a great deal on warehouse for shipping merchandise.
Amazon.com, Inc. (NASDAQ:AMZN) has however not lost hope of one day conquering the fast growing e-commerce landscape in the world’s second largest economy. It operates its own site in the country and now joins Costco Wholesale Corporation (NASDAQ:COST), which opened its own store on Tmall last year.
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