The latest buzzword in the tech world is surely Cloud. Everyone seems to be hooked on to cloud computing these days. The latest company to cash on in the trend is Adobe Systems Incorporated (NASDAQ:ADBE), the makers of Acrobat Reader, Photoshop and Flash. Recent results of the company pointed towards a surge in the number of cloud subscribers, adding to revenues.
Good show
In the last quarter, the company added a massive 221,000 new subscribers for its Creative Cloud software. Launched in the second quarter of 2012, the software now has approximately 700,000 subscribers worldwide. Adobe Systems Incorporated (NASDAQ:ADBE) expects the total to cross 1.25 million by the end of the fiscal year. In the Digital Marketing division, Adobe’s Marketing Cloud offering has performed particularly well, bringing in revenues worth $229.6 million, up 17% from the previous year.
Not so good
Adobe Systems Incorporated (NASDAQ:ADBE)’s performance is impressive, especially considering the recent performance of peer Oracle Corporation (NASDAQ:ORCL). In its last quarter, Oracle’s net revenue remained unchanged at $10.9 billion, missing analyst expectations. Revenue from new software licenses and cloud subscription increased by 1% to $4 billion, missing estimates by $0.2 billion. The company struggled with its software sales, casting doubts about its strength to stand up to the competition. Investors reacted by selling the stock, which fell by approximately 9% during after-hours trading. For the next quarter, Oracle Corporation (NASDAQ:ORCL) expects software sales to grow by 0%-8%.
Adobe Systems Incorporated (NASDAQ:ADBE), on the other hand, is optimistic about the future, expecting revenues between $975 million and $1 billion in the current quarter. The company plans to bring about some changes in its software distribution in the next few months. For instance, Adobe will abandon Creative Suite and will now solely concentrate on Creative Cloud. As a result, newer versions of its software will only be available to cloud subscribers.
Big bucks
Adobe isn’t the only company to try subscription based selling. Microsoft Corporation (NASDAQ:MSFT) is also providing the option of subscription for its latest offering, Office 365. Launched in 2011, the product can either be bought in one go or via monthly paid subscription. Office 365 is proving to be very successful at the moment. Microsoft Corporation (NASDAQ:MSFT)’s Business Division, which includes Office 365 already contributes to approximately 33% of the company’s revenues. In the last quarter, the segment grew by 8%, bringing in revenues worth $6.32 billion. According to a survey by Spiceworks, usage of the product has nearly doubled to 30% in the last one year at small and medium businesses. Earlier this month, the company launched a mobile version for iPhone users. If the company were to launch a version for iPad, as planned, this would rake in additional revenues worth over $7 billion for Microsoft, factoring in the growing demand for Apple Inc. (NASDAQ:AAPL)‘s machines. This will also prove to be beneficial for Apple Inc. (NASDAQ:AAPL), which wants to steal business away from competitor Google.
