ADDvantage Technologies Group, Inc. (AEY), Gravity Co., LTD. (ADR) (GRVY): The Value Investors’ Guide to Buying Illiquid Stocks

ADDvantage Technologies Group, Inc. (NASDAQ:AEY): 9,978

Gravity Co., LTD. (ADR) (NASDAQ:GRVY): 20,003

Retail Holdings NV (OTCMKTS:RHDGF): 363

VERIS GOLD (OTCMKTS:YNGFF): 21,209

IEH Corporation (OTCMKTS:IEHC): 2,402

These are my illiquid holdings and their respective 30 day average volume.

Scary huh? Compare that to something like this.

Apple Inc. (NASDAQ:AAPL): 16.84M

Apple Inc. (AAPL)

But I managed to buy all of them for the full position I wanted despite the low volume. So if you buy small caps or just fear buying illiquid stocks because your money will be “stuck”, read on.

Inverting the Typical Line of Thought

Let’s do a Charlie Munger and turn the definition of illiquid stocks upside down for a sec.

Are The Coca-Cola Company (NYSE:KO), American Express Company (NYSE:AXP), Wells Fargo & Company (NYSE:WFC) and International Business Machines Corp. (NYSE:IBM) illiquid stocks?

Yes they are.

To Warren Buffett they are. In fact, every stock is illiquid to him. For big buyers, all stocks are illiquid so there is no reason to believe in the myth that your money is lost because you can’t take it out. If you manage to buy a hidden gem and the price starts to creep up, people notice and so does the volume.

With Gravity Co., LTD. (ADR) (NASDAQ:GRVY), as anticipation grew for the release of RO2, a horde of people suddenly bid the price up.

Volume spiked.

I could have sold, but I didn’t. Stupid me, but that’s a prior mistake.

Illiquid Stocks Are Not as Illiquid as You Think

Geoff Gannon has written a lot on how to buy illiquid shares, and that’s where the idea for this post came up, so I’ll be using some of the ideas that he has brought up in the past. Say you wanted to buy into ADDvantage Technologies Group, Inc. (NASDAQ:AEY).

The last closing price is $2.30 with an average monthly volume of 10,000 shares. (I’m rounding off numbers to make it easier to follow)

This means that in an average month, $23,000 worth of stock is traded. $23,000 in a month is more than enough to build a position around. The only problem is that you aren’t the only one waiting to buy the stock. There are other smart people like yourself that knows value when they see it.

The trick is to be patient.

Put in a limit order, set it to Good Til Canceled and then forget about it. Don’t bid up the price and be the greater fool that pays the higher price. As you can see below, illiquid stocks don’t move in a linear fashion.

Set your limit price and forget it, because there is a good chance that you will get your fill.

Ben Graham Already Taught You About Mr Market

Even for low volume stocks like ADDvantage Technologies Group, Inc. (NASDAQ:AEY), there is enough volume for most investors to take a full position. Remember that the public market is like a real market.

There are buyers and sellers.

Somebody like you is on the other end, holding out their goods (the shares) for sale. Just like how you would haggle at a real market, you should do the same. Don’t accept the asking price.

Put your bid out there and if the seller is desperate and wants to clear his goods, your bid will get filled.

Too Late. You Missed Out.

The only enemy when it comes to buying illiquid stocks is yourself and the psychology of missing out. I’ve done it myself. I put in a bid and then after 30 minutes of not getting it filled, I increased my bid slowly and eventually bought at 3-4% above my initial price.

At the end of the day, the stock had actually dropped 3-4% below my initial starting price. So I’m already starting down 6-8%. Way to go. This sense of missing out, getting urgent is what causes you to buy at a higher price.

Companies use urgency all the time making you feel like you are going to miss out.

Say you found a good looking laptop bag at Zappos.com. The quality is excellent and best of all, it’s on sale.

Bingo.

Your eyes roam to the add to cart button, but above it, there are the words, “only 2 in stock”.

Sold.

The airlines do this all the time too – “Only 4 tickets left at this fare”.

Now that you are aware of the psychological behavior when it comes to buying shares, consciously make the effort to set your price and walk away.

Do that in a live market and the seller will run out to sell his goods to you.

Tips to Grabbing Illiquid Shares of Great Companies

Always buy stocks using the limit order

Use the good til canceled option

Don’t use All or None. If you are trying to buy 1,000 shares, what’s the chance that you will get all 1,000 shares in one order? Build your position in blocks if you have to. That’s why you need a good discount broker with cheap fees like optionshouse. $3.95 per trade. Yum.

Try to keep commissions below 1% of your order. Again, it’s why I use optionshouse. As long as my order blocks are at a minimum of $400, I don’t have to worry about fees eating my returns.

Don’t bid up stocks. Set it and forget it. You should get an email notification if a trade goes through.

A stock is always liquid enough for small investors.

If the stock price of ADDvantage Technologies Group, Inc. (NASDAQ:AEY) is $2.30, instead of putting in a bid price of $2.30, put in something like $2.31 or $2.32.

If you want to sell a stock like ADDvantage Technologies Group, Inc. (NASDAQ:AEY), put in something like $2.29 or $2.28 to make the probability of the trade going through higher.

Most important of all, chill out and take it easy.

This article was originally written by Jae Jun, and posted on OldSchoolValue.