4 Business Strategies that Turned Jamie Oliver into the World’s Richest Chef

No. 3: Expand your influence

By 2000, Oliver was already a household name. 3 years of successful TV appearances and several bestselling books made him one of the most recognizable names in international cuisine. However, Oliver had no reason to settle so he signed an endorsement deal with one of the biggest companies in the UK – Sainsbury; a deal set to last 10 years through which Oliver amassed $2 million in profit per year.