When people think about being successful on Facebook Inc (NASDAQ:FB) and other social media services, they think of spending the whole day working on their accounts and posts. Peg Fitzpatrick says in an interview on Bloomberg Surveillance that this is not the case.
In fact, the social media expert who co-authored the book “The Art of Social Media” with Guy Kawasaki thinks that people are grossly wrong if they think they should spend more than an hour for their social media marketing. She thinks about 30 minutes a day on Facebook Inc (NASDAQ:FB) and the like is enough.
“I would say 15 minutes in the morning [and] 15 minutes at the end of the day, and if you have anything awesome, [is enough]. It’s really not that time consuming. [A] couple of great posts today and you’re good,” Fitzpatrick said.
She was reacting to Brendan Greeley asking how much he should spend every day on sites like Facebook Inc (NASDAQ:FB) to be considered a good effort at social media.
According to Fitzpatrick, aside from having a separate public Page for Facebook Inc (NASDAQ:FB), Greeley should also do some promoted posts to get more likes on his Page as a Bloomberg host.
Paying for ads was not really warmly received by the Bloomberg Businessweek writer but Fitzpatrick and Kawasaki implied that one had to spend a little to get better results on social media.
Meanwhile, Tom Keene said at the end of the discussion that he has been trying to spend less and less time on social media sites and that his takeaway from using these services is that he has completely underestimated how influential Facebook is going to be.
Stephen Mandel’s Lone Pine Capital owned about 8.64 million Facebook Inc (NASDAQ:FB) shares by the end of the September quarter.