1 Thing Hurting BlackBerry Ltd (BBRY), But Not Apple Inc. (AAPL)

Yesterday, we talked about innovation. More specifically, how this is impacting the growth of BlackBerry Ltd (NASDAQ:BBRY) and Apple Inc. (NASDAQ:AAPL).

The One Thing Hindering BlackBerry Ltd (BBRY) that Apple Inc. (AAPL) does WellWhile both companies strive to innovate, bringing consumers the best of the best, this is an area in which Cupertino is clearly leading. Since taking a huge lead in the smartphone market many years ago, BlackBerry has not done anything. Instead, the company has waited around and hoped for the best.

CEO Thorsten Heins continues to do the same. He has pleaded for patience, hoping that the company can turn things around in the near future.

BlackBerry is making an effort, but it may not be good enough this time around. It may not be good enough to save the company from disaster.

Is this BlackBerry Ltd (NASDAQ:BBRY)’s Biggest Problem?

Let’s face it: BlackBerry has tried almost everything to get back to respectability. This includes launching several new smartphones, including the Z10 and Q10, along with a new operating system.

BlackBerry 10 was supposed to save the company. Thus far, the new operating system has come up short.

The topic of apps on BlackBerry has been a major talking point for quite some time, even more the new operating system came to life.

This is an area in which Apple Inc. (NASDAQ:AAPL) has been dominating for quite some time, and putting it as kindly as possible, BlackBerry has nothing (or not much) to offer consumers here.

Sure, BlackBerry 10 is better than its previous operating system but developers don’t seem to care. And in today’s day and age, if you don’t have app developers on your side, much like Apple and Google, you don’t have anything.

It is not fair to say that BlackBerry Ltd (NASDAQ:BBRY) has not made major strides in this area. It is fair to say that the company started entirely too late. It needed to begin pushing back many years ago, when Apple Inc. (NASDAQ:AAPL) first started to pick up steam with its iPhone.

Many developers are waiting around to see just how successful BlackBerry 10 will be. This only makes sense, as they need to focus their time and resources on the platforms that are going to give them the best chance of making money.

A lack of success with its app store is the one thing (okay, one of the many things) that BlackBerry Ltd (NASDAQ:BBRY) is struggling with, while Apple Inc. (NASDAQ:AAPL) and CEO Tim Cook continue to reach new heights.

As noted in a recent USA Today article written by Brett Molina and Mike Snider, the most likely path for the company at this point is to go private.

This would be a major shakeup, one that could show CEO Thorsten Heins the door. Of course, as noted by Hugo Miller of Bloomberg, being shown the door could put more than $55 million in his pocket.

How long until hedge fund managers like Prem Watsa, Douglas Dillard, and John Thaler move on?

For more on BlackBerry 10, check out the following video:

Recommended Reading:

BlackBerry Ltd (BBRY): Would Google Inc (GOOG) Android Have Been a Good Idea?

Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 10 Largest Pharmaceutical Companies In the World

The 10 Most Expensive Android Apps

The 9 Most Expensive Designer Bags in the World

The 7 Most Expensive Real Estate in the World

The 10 Most Expensive eBay Items Ever Sold

The 10 Most Expensive iPhone Apps

The 9 Most Expensive Designer Shoes in the World

The 10 Most Expensive Cigarette Brands

The 10 Most Expensive Law Schools in the US

The 10 Best Wall Street Movies

The 10 Most Expensive Golf Clubs Ever Sold

The 10 Most Expensive Golf Memberships

The 10 Best Disney Characters Ever Created

The 8 Best Foods for Gaining Weight

The 10 Most Expensive Colleges in the World

The 7 Most Memorable Ad Campaigns of All Time

The 7 Most Expensive High Schools in the World

The 10 Electric Vehicles with the Longest Range

The 10 Cities with the Worst Drivers in the World

The 10 Most Expensive Dresses Ever Created

10 Islands to Visit Before You Die

10 Famous Celebrities Who Needed Rehab

The 15 Countries with the Largest Oil Reserves

The 10 Most Overused Excuses in the World

The 5 Best iOS Apps You Can’t Get on Android

5 Companies Damaged By Social Media Blunders

The 10 Most Legendary Blues Songs

The 10 Most Lawless Places in the World

4 Reasons China is a Threat to the US

The 17 Most Sugary Drinks in the World

The 10 Most Ruthless Rulers in History

The 10 Greatest Generals in History

Top 8 Travel Destinations for 2015

The 10 Safest Dog Breeds for Children

The 10 Most Stolen Vehicles in the US

The 7 Most Expensive Celebrity Weddings

The 10 Best LoL Teams in the World

Top 10 Worst Marketing Campaigns Ever Produced

Top 5 Diets that Help You Lose Weight

The 10 Best Ways to Stay Awake

7 Artists That Switched Musical Genres

The 10 Most Expensive Cities to Live in New Jersey

The 10 Best High Schools in New York

The 10 Countries With the Least Gender Inequality

The 6 Biggest Musician-Manager Feuds

The 10 Countries with the Cheapest Gas Prices

The 7 Most Theatrical Bands of All Time

The 8 Worst Band Breakups of All Time

The 10 Most Important South American Leaders

The 7 Most Successful Casting Show Winners

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!