Zillow Inc (Z): First-Time Homebuyers, Shop Around!

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The biggest challenge is letting people know about us. Most people on Zillow Inc (NASDAQ:Z) still don’t know that we exist, that ZMM is part of Zillow, and certainly off of Zillow Inc (NASDAQ:Z) our awareness is limited. That’s a huge opportunity for us, especially given the size of the market.

We estimate lenders spend $11 billion a year to advertise home loans to consumers, and we’re just a small fraction of that. Gaining a bigger piece of that and building awareness of ZMM as the place for consumers to find lenders, I think that’s the biggest challenge that we’re facing right now.

The article First-Time Homebuyers: Shop Around! originally appeared on Fool.com and is written by Austin Smith.

Austin Smith owns shares of Zillow. The Motley Fool recommends and owns shares of Zillow.

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