Zhihu Inc. (NYSE:ZH) Q4 2022 Earnings Call Transcript

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Zhou Yuan:

Zhou Yuan: This accumulated experience, actually, we see is the new trade of the current novel reading market. We see that currently the premium novels for — in the consumption scenario is the current market trend for this business.

Zhou Yuan:

Zhou Yuan: We believe that our accumulation in this market know-how and also the number of customers will give us a solid position for the further growth for the year 2023.

Zhou Yuan:

Zhou Yuan: You just mentioning your question about the app rollout. This is kind of like a exploration we just released, but behind this exploration, we have like a planning for the investment in two areas.

Zhou Yuan:

Zhou Yuan: First of all, definitely, we’re going to invest in their creation ecosystem. This greater ecosystem will be like the major focus, will continue to be the major focus for us in the year 2023.

Zhou Yuan:

Zhou Yuan: Second one is on the consumer side. We actually have tried on several explorations and the new and independent like app development, it’s one of that which will provide a unique and better experience for the users to give them like more price recommendation.

Henry Sha: To supplement our CEO’s answers for you. We believe that the membership — subscribing membership business will still achieve the high growth in the coming quarters and in 2023.

Operator: The next question comes from Yiwen Zhang with China Renaissance.

Yiwen Zhang: So my question is regarding with our second growth driver of the education segment. What’s our medium to long-term goal? And how should we think about our investment scale and for the growth driver there? Is it driven by — mainly driven by organic or M&A demand?

Zhou Yuan:

Zhou Yuan: Education-related business has actually become our second growth driver. In the past year, it has achieved a remarkable achievements.

Zhou Yuan:

Zhou Yuan: We believe this is a very massive market with a lot of like opportunities. We are very optimistic, so we will continue to do the investments and also upgrade this business line centered on our current offerings.

Zhou Yuan:

Zhou Yuan: From the development strategy, we think that for the vocational education business, both the organic and M&A approach are both very important. I think that to grow this business through this key approach will be our strategic planning for the future.

Zhou Yuan:

Zhou Yuan: And we will continue to invest on the technology as well. We will continue to invest other content across the community-driven technology.

Henry Sha: Thank you, our CEO and this is Henry. I will also supplement the CEO viewpoint. Two points, the first one, we are evaluating this opportunity in the position of training sector, we will evaluate targets lightly and have an appetite on those ROI on each of the M&A projects. And for now, we don’t have like a significant like a large plan — significant investing on the segment on this industry. But I think that’s all more like an investment for our company in terms of the considering — total contribution to pay. Second is about — one more thing is the regulation. We believe that the vocational training business should be encouraged by the government because it will largely solve the job problem in China now. That concludes my answer to you.

Operator: This concludes today’s question-and-answer session. At this time, I’d like to turn the conference back to Yolanda for any additional or closing remarks.

Yolanda Lian Liu: Thank you. Thank you once again for joining us today. If we have any further questions, please contact our IR team directly or Piacente Financial Communications. Thank you very much.

Operator: This conference has now concluded. Thank you for attending today’s presentation. You may now disconnect.

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