Zeta Global (ZETA) Rockets 15% Ahead of Business Updates

We recently published Big Winners: 10 Stocks Refusing to take a Holiday. Zeta Global Holdings Corp. (NYSE:ZETA) is one of the last week’s best performers.

Zeta Global jumped by 15.06 percent week-on-week, with the rally primarily driven by a combination of the Christmas rush, while investors repositioned ahead of expected business updates next month.

In a statement earlier, Zeta Global Holdings Corp. (NYSE:ZETA) said that its chairman, David Steinberg, would participate in the CES 2026 on Tuesday, January 6, to discuss the future of Athena and AI-powered marketing.

Zeta Global (ZETA) Rockets 15% Ahead of Business Updates

Athena is a “superintelligent agent,” an AI-powered conversational interface that acts as an intelligent operating system for marketers, personalizing their digital workspace and transforming complex data into instant answers to optimize campaigns, predict outcomes, and drive profitable growth.

Zeta Global Holdings Corp. (NYSE:ZETA) said that the discussion will cover the trends shaping the next era of marketing technology as well as how Athena’s conversational intelligence is removing friction between humans and AI and redefining the marketer’s relationship with technology, resulting in a higher return on investment.

“The pace of AI innovation is accelerating faster than anything we’ve seen in the marketing industry, and we strongly believe that Athena sits at the center of that transformation,” said Steinberg, adding that he was looking forward to discussing the future of the industry.

While we acknowledge the potential of ZETA as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

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While we acknowledge the risk and potential of ZETA as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than ZETA and that has 10,000% upside potential, check out our report about this cheapest AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.