Zeta Global (ZETA) Jumps 12.6% on Untapped AI Opportunities

Zeta Global Holdings Corp. (NYSE:ZETA) is one of the 10 Stocks End Trading Week Soaring, Outshining Wall Street.

Zeta Global Holdings rallied by 12.63 percent on Friday to end at $14.18 apiece as investors snapped up shares following a study that marketing companies are lagging behind AI execution vis-a-vis its ambitions.

In its study called “It’s Time to Get Serious About AI’s Business Value,” Zeta Global Holdings Corp. (NYSE:ZETA) said that while many marketing organizations have begun implementing AI, most are still in the early stages of building the data, skills and systems required to scale it effectively and realize its full enterprise potential.

Based on a survey of 300 North American marketing technology decision-makers, the study found that 62 percent of organizations described their current AI deployment as “limited” or “moderate.”

The study was viewed by investors as a huge potential and opportunity for Zeta Global Holdings Corp. (NYSE:ZETA) to tap.

“Marketing should be at the front lines of the AI revolution, but many teams are held back by fragmented data, legacy systems, and skills gaps,” said Chairman and CEO David Steinberg.

A marketing manager looking at the data dashboard of a marketing automation software showing successful campaign results.

“This study reinforces what we hear every day: marketers don’t need more AI promises; they need practical, scalable ways to turn AI into better performance.”

While we acknowledge the potential of ZETA as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires.

Disclosure: None. This article is originally published at Insider Monkey.