Zeta Global (ZETA) Enters into a Strategic Partnership with Palantir Technologies

Zeta Global Holdings Corp. (NYSE:ZETA) is one of the 10 worst artificial intelligence stocks under $30 according to short sellers.

On June 23, Zeta Global Holdings Corp. (NYSE:ZETA) revealed that the company has formed a strategic alliance with Palantir Technologies (NASDAQ:PLTR). The aim is to develop an AI infrastructure layer that integrates customer and operational intelligence and marketing execution across enterprises.

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Both companies are collaborating towards new benchmarks for agentic marketing by linking up AI infrastructure to Zeta’s data and intelligent decision-making capabilities.

Earlier on June 18, Zeta Global Holdings Corp. (NYSE:ZETA) announced the expansion of Athena to agencies, prior to the Cannes Lions 2026 Festival. The company noted that, as agencies continue to develop and adopt new technologies and partnerships, converting those investments into real-time intelligence continues to be a challenge.

Development of Athena is based on the company’s proprietary identity graph, SuperGraph, which offers customer insights by evaluating signals from around 245 million individuals. The company also highlighted that Athena is able to identify opportunities and make optimal recommendations by combining agency data with the SuperGraph. Moreover, it also enhances performance over the entire customer lifecycle.

Zeta Global Holdings Corp. (NYSE:ZETA) provides enterprises with consumer intelligence and marketing automation software worldwide. The company operates the Zeta Marketing platform and Consumer Data Platform (CDP+) for unified customer profiles. It also offers Zeta Messaging, integrated data management, enterprise-scale delivery, and consumer data support.

While we acknowledge the risk and potential of ZETA as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than ZETA and that has 10,000% upside potential, check out our report about this cheapest AI stock.

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