Zeta Global Holdings Corp. (ZETA): A Bull Case Theory 

We came across a bullish thesis on Zeta Global Holdings Corp. on Deep Value Returns’s Substack. In this article, we will summarize the bulls’ thesis on ZETA. Zeta Global Holdings Corp.’s share was trading at $18.25 as of November 28th. ZETA’s forward P/E was 17.89 according to Yahoo Finance.

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally.  ZETA is emerging as a classic Inflection setup, offering investors the chance to buy into muted expectations ahead of a potential multi-year rerating cycle.

With a price target of $30 per share by early 2027, the opportunity centers on Zeta’s path to reigniting growth and rebuilding institutional confidence. The market’s enthusiasm for the stock has faded since its retail-driven peak, but that sentiment reset is exactly what creates the mispricing.

Zeta is positioned to deliver 20% revenue growth in 2026 while simultaneously improving its profitability profile—a combination that historically attracts serious institutional capital. Yet shares trade at just 26x next year’s free cash flow, an attractive entry point for a business capable of compounding at a 20% top-line rate. As expectations remain low, Zeta’s strengthening fundamentals could turn it back into an institutional favorite, setting up a meaningful rerating as momentum accelerates into 2026.

This investment fits squarely within the Inflection strategy: buy early when sentiment is washed out, then sell into strength as Wall Street catches up. The approach is rooted in repetition—recycling capital from winners like Unity Software into new underappreciated setups, while acknowledging that not every swing connects, as seen with Bill.com, Fiverr, and Atlassian.

Still, the wins on Reddit, Astera Labs, Doximity, and Teladoc illustrate the power of disciplined execution. Zeta carries risk, but the upside far outweighs it, and the transparency around both the potential and the uncertainty underscores conviction. With portfolio room opening and expectations reset, Zeta represents a compelling risk/reward opportunity aligned with the strategy’s core principles.

Previously we covered a bullish thesis on Zeta Global Holdings Corp. by jasmichelle7 in January 2025, which highlighted the company’s resilience after disproving short-report allegations and its strong first-party data advantage. The company’s stock price has depreciated approximately by 2.61% since our coverage. This is because the earlier thesis hasn’t fully played out yet. The thesis still stands as Zeta’s fundamentals and growth drivers remain intact. Deep Value Returns shares a similar view but emphasizes the muted-expectations Inflection setup and rerating potential.

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Disclosure: None.