Zeta Global Holdings Corp. (ZETA): A Bull Case Theory

We came across a bullish thesis on Zeta Global Holdings Corp. on Make Money, Make Time’s Substack by Oliver | MMMT Wealth. In this article, we will summarize the bull’s thesis on ZETA. Zeta Global Holdings Corp.’s share was trading at $16.81 as of June 24^th. ZETA’s forward P/E was 25.84 and according to Yahoo Finance.

Zeta Global (ZETA) has recently caught investor attention after a sharp 12% move, yet its valuation remains compelling. The company operates as a global marketing technology firm leveraging AI to deliver strong returns on investment, underpinned by a recurring revenue model and a net revenue retention rate of 114%.

Despite rapid growth—revenues up 35.6% and EBITDA nearing triple-digit gains—ZETA trades at just 2.5x next-twelve-months (NTM) sales and 12.0x EV/EBITDA, significantly below peers like HubSpot (HUBS), Adobe (ADBE), and Braze (BRZE), which are growing more slowly yet command higher valuation multiples. These dynamics position ZETA as a potential private equity buyout target within 12–24 months, with the current price offering a 1.5x–2x upside if such a transaction occurs.

While this possibility introduces some strategic risk for long-term holders, it doesn’t invalidate the core investment thesis—ZETA remains a strong candidate for a multi-year position given its growth and operating leverage. However, the prospect of a take-private deal could cap long-term gains for those seeking extended compounding.

Even in a conservative buyout scenario, the expected upside is approximately 50%, while a public growth trajectory could deliver over 100% gains by FY27 based on forward revenue estimates of $1.7 billion and a 5.0x sales multiple. Ultimately, ZETA combines aggressive topline growth, operational efficiency, and industry-low valuation—an uncommon mix in today’s market. These factors suggest meaningful rerating potential regardless of whether the company remains public or is acquired, making it a high-upside, catalyst-rich opportunity worth close consideration.

Previously, we covered a bullish thesis on Zeta Global Holdings Corp. by jasmichelle7 in January 2025, which highlighted the company’s resilience post-short report, insider buying, and strong AI-driven marketing platform. The company’s stock price has depreciated by approximately 14% since our coverage. This is because the thesis has yet to be fully realized. Oliver | MMMT Wealth shares a similar view but emphasizes Zeta’s undervaluation and buyout potential.

Zeta Global Holdings Corp. is not on our list of the 30 Most Popular Stocks Among Hedge Funds. As per our database, 40 hedge fund portfolios held ZETA at the end of the first quarter, which was 39 in the previous quarter. While we acknowledge the risk and potential of ZETA as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

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