Yum! Brands, Inc. (YUM), McDonald’s Corporation (MCD): Taco Bell’s Brilliant PR Shines Brighter Than the Rest

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Now they are the white knight of fast-food shops by removing kids’ meals and saving the world. It doesn’t matter that they barely sold any of them.

Somehow, Taco Bell became the best PR story in all of fast-food land, and it’s going to show up on Yum! Brands, Inc. (NYSE:YUM)’s income statement.

The article Taco Bell’s Brilliant PR Shines Brighter Than the Rest originally appeared on Fool.com and is written by Michael Lewis.

Fool contributor Michael Lewis has no position in any stocks mentioned. The Motley Fool recommends McDonald’s. The Motley Fool owns shares of McDonald’s.

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