On right path, but in the wrong direction
BlackBerry’s new operating system and new phones are aimed at winning back businesses, but that may not be enough for consumers (or investors). The company’s new OS has received positive reviews, but the current version isn’t likely to bring back BlackBerry’s market share. The IDC expects Microsoft Corporation (NASDAQ:MSFT) Windows Phone OS to overtake BlackBerry’s No. 3 spot in operating systems beginning this year and to hold that position despite BlackBerry’s overhauled system.
If that storyline plays out, and BlackBerry can’t regain significant market share, new phones and a brand-new OS won’t matter that much. BlackBerry’s facing an uphill battle and the only way it can win is by quickly earning back business customers. Investors need to see the tidewaters shift from enterprise purchases of iPhone and Android back to BlackBerry — which is a very unlikely scenario.
The article Yet 1 More Piece of Bad News for BlackBerry originally appeared on Fool.com and is written by Chris Neiger.
Fool contributor Chris Neiger has no position in any stocks mentioned. The Motley Fool recommends Apple, Google, and Home Depot. The Motley Fool owns shares of Apple, Google, and Microsoft.
Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.