Yalla Group Limited (NYSE:YALA) Q3 2022 Earnings Call Transcript

Kaifang Jia: Thank you. That’s very helpful.

Kerry Gao: So operator, we’re ready for the next question.

Operator: Thomas Shen, please go ahead with your questions, please.

Thomas Shen: Hi, good morning management. Thank you for taking my question. I have a multiple questions. The first one is could management elaborate more on the company’s marketing strategies going forward? I also have another question on games, can management share more details on the game pipeline for next year? Thank you.

Jeff Xu: Thank you very much, Thomas Shen for your question. This is Jeff. You asked a very good question. So for the first question, the marketing strategy is an issue that our team thinks about and discussed constantly. First, I want to highlight again that the dynamic market environment is an important factor and we may adjust our marketing strategy accordingly anytime. For now, if you ask my view on next year’s user acquisition plan, I would say the pace will be pretty similar to these years. We will maintain our disciplined sales and marketing strategy and focus on ROI of our spending. The second question regarding the game pipeline. Beyond the SLG game and the RPG game that we are working on, we have also started to explore mid-core games.

We may look for some good studies to collaborate with or we may also invest in some, as we did previously with our hardcore games. We are still in an early stage. So I will share with you more details in the future. Thank you for your question again.

Operator: Thank you. The next question will be from Edward Wang of Credit Suisse. Please go ahead.

Edward Wang: Hi management, appreciate for the presentation and congratulations on the robust quarterly results. So I would like to follow up on questions about YallaChat. YallaChat has launched several mini program functions in the past two or two quarters. What will be the positioning of mini programs in the future? Thank you.

Jeff Xu: Hi Edward, good morning, and thank you very much for your questions. Yes, we continue to roll out many programs to provide diverse functions to fulfill our users of our name . We see significant potential in mini programs. It is a flexible and efficient way to expand the services that we can provide with our YallaChat. Our team out many social games that we have hook up and then the attend feature and now the Yalla Ludo program. It’s still in the early stage, but I think there is a lot more we can do with mini program. We will keep you posted on the progress. Thank you.

Edward Wang: Thanks. That’s helped a lot.

Jeff Xu: Thank you

Operator: Thank you. The next question will be from Xueqing Zhang of CICC. Please go ahead.

Xueqing Zhang: Good morning, gentlemen. Thanks for taking my question. I have two questions. The first one is that the company’s revenue in the third quarter, this company’s guidance as the market patients. So just wondering, what’s the driver is driving by Yalla Luda and it’s dominated by paying user or by ARPU? And my second question is related to Yalla purchase. Just to mention in your prepared remarks, a number of tier events have due to paths committee. So, can management share with us the current user level and how we improve its monetization capabilities? Thank you.

Karen Hu: Good morning, Xueqing. Thank you for your two questions. Our products have been making good progress over the past quarter. As you can see in Q3, the growth was mainly driven by the increase in paying users. But it’s hard to determine whether paying user or ARPU will determine growth in the future. We dynamically adapt our operational strategy and sales and marketing strategy according to the market situation and user feedback. So it varies every quarter. And for purchase, so we contently only disclose and use at group level. But in general, our user acquisition strategy focus more on the ROI of our investments in sales and marketing. Our group MAU growth rate remains at around 3% quarter-over-quarter. And in terms of monetization, purchase performance is encouraging.