Unfortunately, this is not the moment in which Yahoo! Inc. (NASDAQ:YHOO) proudly announces a game-changing new feature that would connect all its little pieces into a working mechanism. As share price is down about 3% for the last 5 days, it’s positive some 1.5% due to the news that the company launches Yahoo! DIY, which is a website that expects to mesmerize enthusiasts who would like to share ideas in the form of articles, videos or slideshows on matters like fashion, interior design, upcoming products and many more, according to MediaPost.
It’s intriguing to see how the rest of Yahoo! Inc. (NASDAQ:YHOO)’s baby businesses are doing, because the tech dwarf doesn’t seem to be the best parent in terms of financial education. The company’s financial report should be available next Tuesday and only then we can get some clearer picture as to how this tech Frankenstein manages to survive.
Leaving criticism aside, Yahoo! Inc. (NASDAQ:YHOO)’s Marissa Mayer tried probably too hard to get the business back on its feet. She pursued so many acquisitions of little entities, among which Tumblr is the most renowned. She also tried to tackle the mobile sector through creating a small ecosystem of Yahoo! Inc. (NASDAQ:YHOO) services like Yahoo Food, Yahoo Tech and Yahoo Beauty. But again, the company’s income from operations declined 72% to $38 million, according to their second quarter report, and this is particularly worrisome because it seems that the company’s trying too much to gain market share at the expense of monetizing strategies. Moreover, this latest website launched is too much like Pinterest, in its use case scenarios, to be able to say that something completely new has been brought to the industry.
There are speculations that the Sunnyvale, California-based company might try to push into native advertising, through promotion of its services on other services offered. The idea might also cannibalize the already practically decreasing ad revenues, which’s price decreased some 24% but their number increased by the same figure, according to their financials. Hopefully, some of these attempts will grant Yahoo! Inc. (NASDAQ:YHOO) the profitability it craves, but there’re little hopes of a grandiose turnaround in the near future based on only these updates.
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