XPEL, Inc. (XPEL): A Bull Case Theory 

We came across a bullish thesis on XPEL, Inc. on Capital Light’s Substack by Luke Wolgram. In this article, we will summarize the bulls’ thesis on XPEL. XPEL, Inc.’s share was trading at $53.49 as of January 26th. XPEL’s trailing P/E was 31.46  according to Yahoo Finance.

XPEL, Inc. manufactures, installs, sells, and distributes protective films, coatings and related services. XPEL has transitioned from a pure growth story to a focus on both growth and margin expansion, reflecting its evolving strategy and market maturity.

In Q3 2025, the company beat revenue expectations with $125 million, above analysts’ $119 million forecast, but missed on net income and EPS, reporting $0.47 versus $0.52 expected, due to lower-than-anticipated margins. Guidance for Q4 revenue came in at $123–125 million, boosted by the recent acquisition of Xpel’s Chinese distributor, which will be fully reflected in upcoming results.

The China deal added complexity to the balance sheet, with short-term liabilities of $23 million—including contingent consideration for inventory—and long-term liabilities of $12.6 million tied to deferred payments. This acquisition is strategically significant, giving Xpel complete control over China, its third-largest revenue market, where growth had stalled due to competition, regulatory challenges, and distributor inefficiencies.

Xpel’s broader strategy of going direct through distributor acquisitions has proven successful globally, driving rapid growth in markets like France, Japan, and India. The China acquisition completes this approach, allowing for optimized order timing, better training, and IP protection, setting the stage for renewed growth. Additionally, management announced plans to bring film manufacturing in-house over the next three years, a $75–150 million investment that could lift gross margins to the mid-50s and operating margins into the high 20s by 2028, nearly doubling today’s profitability.

Investors have responded positively, with shares climbing to the low $50s despite a weaker quarter, reflecting confidence in the China strategy, margin expansion initiatives, and broader optimism toward small-cap names. Xpel now represents a compelling mix of revenue growth and margin leverage, with strategic moves positioning it for sustainable long-term profitability.

Previously, we covered a bullish thesis on XPEL, Inc. (XPEL) by Reasonable-Green-464 in January 2025, which highlighted the company’s strong growth in the automotive aftermarket, international expansion, and strategic partnerships with Tesla, Rivian, and BMW. XPEL’s stock price has appreciated by 23.36% since our coverage. Luke Wolgram shares a similar thesis but emphasizes XPEL’s shift to growth with margin expansion, focusing on the China distributor acquisition and in-house manufacturing plans.

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Disclosure: None.