Wix.com’s (WIX) Board Approves 2-Year $2 Billion Buyback Plan

Wix.com Ltd. (NASDAQ:WIX) is one of the Best Cheap Stocks to Buy Right Now.

On January 28, Wix’s Board of Directors authorized a $2 billion securities buyback plan. The program will run for two years (FY 2026 to FY 2027) and will allow the company to repurchase either its ordinary shares or its convertible notes. For reference, the company’s total liabilities and equity as of 30 September 2025 was $2.56 billion.

Wix.com's (WIX) Board Approves 2-Year $2 Billion Buyback Plan

Photo by Taylor Vick on Unsplash

Despite the buy back plan, Ken Wong from Oppenheimer has concerns regarding Wix’s revenue growth and margin trajectory. As such, he trimmed the firm’s target price on Wix down to $130 (from $160), but still retained their “Outperform” call on the shares.

CNN’s data shows that 23 out of 25 analysts (~92%) covering WIX have a “Buy” rating on the company, with the remaining two (~8%) having a “Hold” recommendation. The median target price is $160 (with a high of $205), implying an upside of 84.25% (136.07% if using the highest estimate).

Wix.com Ltd. (NASDAQ:WIX) provides a creator-focused web development platform delivered via a software-as-a-service model, offering tools such as site building and templates, hosting and domains, an apps marketplace, mobile app creation, accessibility capabilities, and AI-assisted website creation. The company was founded on October 5, 2006, by Avishai Abrahami, Nadav Abrahami, Nir Zohar, and Giora Kaplan, and is headquartered in Tel Aviv, Israel.

While we acknowledge the risk and potential of Wix.com Ltd. (NASDAQ:WIX) as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than WIX and that has 10,000% upside potential, check out our report about this cheapest AI stock.

READ NEXT: 12 Best Software Infrastructure Stocks to Buy According to Hedge Funds and Cathie Wood’s Stock Portfolio: Top 10 Stocks to Buy.

Disclosure: None. This article is originally published at Insider Monkey.