Will Yahoo! Inc. (YHOO) Fail?

Does this buyout make me look mainstream?
An acquisition by a much larger company could damage the original company’s customer loyalty. Mayer, however, insists the merger will not result in “Yahoo! Inc. (NASDAQ:YHOO) branding on the Tumblr site. We want to let Tumblr be Tumblr, and let Yahoo! be Yahoo!.” With Karp on board for the next four years, it looks like Mayer may be true to her word. There just might be a bunch more ads involved.

During Mayer’s short tenure as CEO, Yahoo!’s buyout deals have become increasingly bold, and a company that was once presumed a has-been is back in the media spotlight. Additionally, its annual revenue rose (by albeit a tiny margin) for the first time since 2010. It’ll take more than a strategic acquisition to revive Yahoo! Inc. (NASDAQ:YHOO), but Mayer has made meticulous calculations to get back into the foreground of the tech industry — and all in less than one year.

The article Is Yahoo! Stumbling With Tumblr? originally appeared on Fool.com and is written by Caroline Bennett.

Fool contributor Caroline Bennett has no position in any stocks mentioned. The Motley Fool recommends Facebook and Google. The Motley Fool owns shares of Facebook and Google.

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