Tesla Motors Inc. (NASDAQ:TSLA) continues to benefit a great deal from the leadership of its inspirational CEO, and co-founder, Elon Musk, who has over the years remained firm in turning every stone in pursuit of success. Tesla is poised to make a push for the Japanese auto industry, a market that has over the years remained closed for U.S. automakers.
The Japanese market is set to be a tall order for Tesla Motors Inc. (NASDAQ:TSLA), but opportunities for growth remain endless as the country imports 100% of its oil. Import of oil essentially provides an opening for the electric vehicle industry to thrive, an opportunity that Tesla Motors Inc. (NASDAQ:TSLA) would be looking to tap into with energy efficient models. Tesla’s first Model-S car touched ground in Japan with Musk himself handing over the keys to the owners signaling a new beginning for Tesla in Japan.
Many people remain skeptical about Tesla Motors Inc. (NASDAQ:TSLA)’s ability to tap into the Japanese auto industry, which is dominated (96%) by locally produced cars with the remaining 4% going to German automakers. General Motors Company (NYSE:GM) 1,000 total sales is quite insignificant to compete for market share. It awaits to be’ seen the kind of strategies that Musk will employ in his push for market share in the country.
Plug in electric Vehicles (PEV) sales thrived in the past because of massive infrastructure development from Nissan, Mitsubishi and Toyota, a trend that looks to have slowed in the recent past. Tesla Motors Inc. (NASDAQ:TSLA)’s biggest hurdle in most markets has always been the deficiency of charging stations something that is not of a concern in Japan.
Tesla Motors Inc. (NASDAQ:TSLA) will try revitalize an electric vehicle industry, which has in the recent past been on a downward trend as most of the automakers continue to scrap PEV infrastructure development programs. While Norway has seen the unveiling of 24 new PEV models this year, Japan has only registered 7 new models highlighting a gap that Tesla might be looking to fill with new models.
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