It can be difficult to understand what Tesla Motors Inc (NASDAQ:TSLA) brings to the table until you have been behind the wheel of one of its vehicles. In other words, there is a big difference between reading about cars from the electric car maker and actually test driving one.
As you are well aware, Tesla is facing quite a bit of resistance in states throughout the country. The company recently lost a battle in Texas, and has since moved onto the state of North Carolina.
In an attempt to avoid a similar fate in North Carolina, Tesla Motors Inc (NASDAQ:TSLA) lobbyists employed a different strategy this time around. Rather than simply talk about everything that the car has to offer, they took things one step further by getting Governor Pat McCrory behind the wheel. They are hoping that a test drive will open the governor’s eyes as to what Tesla has to offer.
If you are unsure of what is going on in North Carolina, regarding Tesla Motors Inc (NASDAQ:TSLA), here is the back story from AutoblogGreen:
“Last month, North Carolina lawmakers proposed a bill that would prevent automakers such as Tesla from selling cars to customers without going through third-party dealerships. The bill, backed by the North Carolina Automobile Dealers Association (NCADA), would stop Tesla from opening its planned showroom in the state and also bar Internet sales of the vehicle.”
This is the same old story for Tesla. This is the type of resistance that the company is facing in almost every new state that it attempts to break into.
Silicon Valley Business Journal took a closer look at the company’s newest strategy in this piece: Tesla puts North Carolina governor behind the wheel, as it tries to fight anti-Tesla bill
“On Monday, they took the top executive at the state’s Department of Environment and Natural Resources for a spin. He liked the car so much he drove it straight to McCrory’s house, and urged the governor to take it out on the road.”
It isn’t just the North Carolina governor that Tesla Motors Inc (NASDAQ:TSLA) is targeting with its latest strategy. Lobbyists have done the same with other top officials, this time including a head honcho from the Department of Environment and Natural Resources.
Tesla Motors Inc (NASDAQ:TSLA) is stopping at nothing in its effort to break into new states and show the country what its vehicles have to offer.