Will Sears Holdings Corp (SHLD) Ever Make Money Again?

But Sears Holdings isn’t giving up yet. The company’s Kmart division had strong marketing success in April with a new free ship-to-store promotion. Despite offering the same service that many other retailers do, Kmart’s ad got more than 5 million YouTube hits and proved that the company can connect with potential customers to at least some extent.

Moreover, Lampert renewed his commitment to Sears by spending $55 million more on Sears stock in early March. Even if investors don’t fully understand how Lampert plans to make his investment in Sears Holdings Corp (NASDAQ:SHLD) profitable, it’s still comforting to see him put even more money behind his strategic moves for the retailer.

In Sears’ quarterly report, watch for management comments on the company’s decision earlier this month to offer customers a lease-to-own option for major purchases. As important as it is to appeal to shoppers of modest means, Sears will have to prove that adding on a somewhat complicated option won’t have an adverse impact to the rest of its business.

The article Will Sears Holdings Ever Make Money Again? originally appeared on Fool.com is written by Dan Caplinger.

Fool contributor Dan Caplinger and The Motley Fool have no position in any stocks mentioned. You can follow him on Twitter @DanCaplinger.

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