Will Ford Motor Company (F)’s Fusion Power More Sales?

The Japanese government’s moves to devalue the yen have given Nissan and its Japanese rivals some room to cut prices in the U.S., at least on paper. Put simply, the “devaluation” of the yen means that exchange rates have moved in such a way that a U.S. dollar now buys more yen than it did at the beginning of the year. That means that the Japanese automakers can theoretically charge fewer dollars for their products in the U.S. and still have profits once those dollars are converted to yen.

Will the Japanese push back on Ford’s growth streak?
The U.S. automakers have been watching carefully to see if their Japanese rivals would use the exchange-rate shift to mount an aggressive campaign here. This is of particular concern to Ford, whose Fusion has been gaining ground in a segment dominated by Japanese cars like Toyota Motor Corporation (ADR) (NYSE:TM)‘s Camry and Honda Motor Co Ltd (ADR) (NYSE:HMC)‘s Accord, and Ford CEO Alan Mulally has been outspoken in his criticism of the Japanese government’s actions in recent weeks.

So far, though, it doesn’t look like Toyota Motor Corporation (ADR) (NYSE:TM) and Honda Motor Co Ltd (ADR) (NYSE:HMC) have made the kind of dramatic moves that Nissan did at the beginning of May. Will that change, and if it does, how will it impact Ford? Stay tuned.

The article Will Ford’s Fusion Power More Sales? originally appeared on Fool.com is written by John Rosevear.

Fool contributor John Rosevear owns shares of Ford. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.