Why Wolverine World Wide, Inc. (WWW) Stock Is Wowing Shareholders

Wolverine has made some smart moves to try to boost its sales further. In April, the company won a $15 million contract for safety boots for the U.S. Navy, demonstrating its ability to tap niche opportunities. Moreover, marketing and distribution rights play an important role for Wolverine, with the shoe retailer having deals with Caterpillar Inc. (NYSE:CAT) and Harley-Davidson, Inc. (NYSE:HOG) to sell footwear bearing the Caterpillar Inc. (NYSE:CAT) and Harley-Davidson, Inc. (NYSE:HOG) brands. Those deals help Harley-Davidson, Inc. (NYSE:HOG) and Caterpillar Inc. (NYSE:CAT) with their own marketing efforts, boosting awareness in a long-term effort to spur purchases of their own products down the road, but they also give Wolverine an opportunity to broaden its appeal.

In Wolverine’s earnings report, watch for discussion of how the company is doing integrating its Collective Brands purchase. Investors want to see the earnings bleeding stop, and better guidance going forward would do a lot to justify the big bull run that Wolverine World Wide stock has made recently.

The article Why Wolverine World Wide Stock Is Wowing Shareholders originally appeared on Fool.com is written by Dan Caplinger.

Fool contributor Dan Caplinger has no position in any stocks mentioned. You can follow him on Twitter @DanCaplinger. The Motley Fool recommends Nike. The Motley Fool owns shares of Nike.

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