Why Wall Street Still Can’t Ignore Amazon.com, Inc. (AMZN)

Amazon.com, Inc. (NASDAQ:AMZN) is among the most traded US stocks so far in 2026. On May 20, Wells Fargo slightly trimmed the price target on Amazon.com, Inc. (NASDAQ:AMZN) to $312, down from $313, and reiterated an Overweight rating. According to the firm, market confidence is strengthening in companies directly monetizing compute investments through their cloud businesses. This is supported by increasing cloud revenues, improving margins, and robust backlog growth.

Earlier on May 14, TD Cowen maintained a Buy rating and a price target of $350 on Amazon.com, Inc. (NASDAQ:AMZN) after the launch of a 30-minute grocery delivery service. From fresh groceries to household essentials, the Amazon Now service delivers a range of items in 30 minutes or less.

Amazon.com Inc. (NASDAQ:AMZN) Collaborates with Databricks on Generative AI, Aiming for Competitive Edge in Cost and Performance with AWS

Ken Wolter / Shutterstock.com

As stated by the senior vice president, Amazon Worldwide Operations, Udit Madan,

“With thousands of items available for ultra-fast delivery, you can get everything from groceries for dinner, to AirPods before a flight, to household essentials like laundry detergent or toothpaste delivered right to your door.”

Overall, Amazon.com, Inc. (NASDAQ:AMZN) is a Buy among 96% of the analysts covering the stock. The one-year median price target of $319.50 reflects upside potential of approximately 19%. Supported by a ROE (ttm) of 24.29%, Amazon.com, Inc. (NASDAQ:AMZN) is among the most traded US stocks so far in 2026.

Amazon.com, Inc. (NASDAQ:AMZN) is a Washington-based company that offers consumer products, advertising, and subscription services through both online and physical stores. Founded in 1994, the company operates through North America, International, and Amazon Web Services segments.

While we acknowledge the risk and potential of AMZN as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than AMZN and that has 10,000% upside potential, check out our report about this cheapest AI stock.

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