Why Morgan Stanley Cut Its Outlook on Hertz Global Holdings, Inc. (HTZ)

Hertz Global Holdings, Inc. (NASDAQ:HTZ) is among the best get rich quick stocks to buy right now. On June 30, Andrew Percoco from Morgan Stanley trimmed the price target on Hertz Global Holdings, Inc. (NASDAQ:HTZ) to $3.50 from $5 and reaffirmed an Equal Weight rating. The firm has lowered its 2026 adjusted EBITDA estimate by 40%, bringing it to $213 million. This reflects a 2.4% margin, down from the previous projection of $359 million at a 4% margin, due to higher per-unit depreciation.

Morgan Stanley has increased its depreciation per unit estimate for Q2 FY2026 to $300, up from $253, based on the revised guidance from management. With that said, the firm expects increased depreciation per unit to persist through the third and fourth quarters. For the full year 2026, the firm has now raised its projection to $298 from $281.

Hertz HTZ

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On June 25, JPMorgan analyst Rajat Gupta stated that the company’s Q2 pre-announcement reflects a stronger-than-expected uptick in net depreciation per unit, associated with softening in the used-car industry. While Hertz Global Holdings, Inc. (NASDAQ:HTZ) delivered the strongest YoY revenue growth in three years in Q1, the stock has delivered negative returns in the past year. But with an upside potential of 135.85%, HTZ remains one of the best get rich quick stocks to buy.

Hertz Global Holdings, Inc. (NASDAQ:HTZ) is a Florida-based vehicle rental company. Founded in 1918, the company operates through the Americas RAC and International RAC segments.

While we acknowledge the risk and potential of HTZ as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than HTZ and that has 10,000% upside potential, check out our report about this cheapest AI stock.

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