Why McDonald’s Corporation (MCD) Earnings Need to Be Impressive

At the same time, McDonald’s is seeking growth in promising markets like China, but unlike Yum! Brands, Inc. (NYSE:YUM)’s more concentrated bet on the emerging-market nation, McDonald’s Corporation (NYSE:MCD) is taking a measured approach that doesn’t rely on China’s success. You’ll also find Golden Arches in Vietnam by early 2014, showing the extent to which McDonald’s wants to establish a truly worldwide presence.

In McDonald’s Corporation (NYSE:MCD) earnings report, be sure to watch for guidance on how well the company’s value menus have performed at producing sales. With 77% of customers using its Dollar Menu, McDonald’s has done a good job of beating out rivals Burger King Worldwide Inc (NYSE:BKW) and The Wendy’s Company (NASDAQ:WEN)‘s, which weighed in with figures between 55% and 60%, respectively. Even if the global economy stays slow, a value focus could make a big difference in whether McDonald’s holds up well and produces impressive growth in the future.

Fool contributor Dan Caplinger has no position in any stocks mentioned. You can follow him on Twitter @DanCaplinger. The Motley Fool recommends Burger King Worldwide and McDonald’s. The Motley Fool owns shares of McDonald’s.

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