Why Ford Motor Company (F)’s Rally Will Continue

The bulk of success in the super segment comes from the Fusion and the Escape. Amy Marentic, group marketing manager, Ford global small and medium cars had this to say in a recent press release: “Each of our vehicles in the segment is doing great things for Ford in different ways … Two-thirds of all buyers shop both the Escape and Fusion when they come to our dealerships, and sales of both are way up.”

Escape and Fusion
Consider that since the Explorer in 2004 no Ford Motor Company (NYSE:F) vehicle, besides the F-Series, has topped 300,000 in annual U.S. sales. This is the first year in nearly a decade that two additional vehicles could top that mark. Through the first four months of 2013 the Fusion and Escape sold 107,280 and 98,809 units, respectively. In addition to the tremendous sales both vehicles can fetch a lofty price tag with premium options – helping to keep Ford’s 11% operating margin in North America.

Bottom line
As I mentioned earlier, Ford Motor Company (NYSE:F) and General Motors Company (NYSE:GM) took different approaches between top- and bottom-line progress. Investors would like to see Ford’s stock rally continue, and it will rely on the super segment to grow its top-line revenues and the F-Series to continue bringing home strong profits. It looks like both of these trends will continue, and 2013 should be a great ride for Ford investors.

The article 1 Reason Why Ford’s Stock Rally Will Continue originally appeared on Fool.com.

Motley Fool contributor Daniel Miller owns shares of Ford and General Motors Company (NYSE:GM). The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

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