Why Aviva Plc (ADR) (AV) Beats Prudential and RSA Insurance Group

So what’s the result?
Old Mutual (LSE:OML) comes close, with a nice dividend, decent cover, and a modest P/E.

But for me it’s beaten by Aviva Plc (ADR) (NYSE:AV), which I think offers the best combination of value characteristics — and as it’s one that has rebased its dividend, I think payments going forward are likely to be more reliable than some of the others.

So Aviva Plc (ADR) (NYSE:AV) is my pick of the sector. In fact, I added Aviva to the Beginners’ Portfolio back in March at a price of 321 pence. We have a modest rise since then, but it’s still looking pretty cheap to me.

The article Why Aviva Beats Prudential and RSA Insurance Group originally appeared on Fool.com.

Alan Oscroft has no position in any stocks mentioned, and neither does The Motley Fool.

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