Why Apple Inc. (AAPL) Won’t Turn Around (But Four Quick Fixes)

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Until recently, having an iPhone meant something. It meant that you were hip. But now everyone (and their mother) has as iPhone. The cool-factor is wearing off. The iPhone is slipping. Luckily for Apple, it isn’t too late to avoid RIM’s fate. But something needs to change. Now.

4 Fixes

Here are four simple ways Apple can innovate:

1. Get a cool “no cord necessary” charge feature like Nokia. As an added bonus, Apple won’t tick off hotels, who have to update their imbedded iPhone plugs every time the plug changes (which is too often).

2. Instead of running away from Google Inc (NASDAQ:GOOG)’s Mobile Wallet, create something called “iPayments.”

3. (Please!) Let users run numerous apps at the same time.

4. Give users an interface they didn’t know they wanted.

Bottom line

Apple doesn’t have the mobile market to itself anymore, and that’s why its share has shrunk. According to Trefis, the iPhone accounts for almost 50% of Apple’s stock price. Reverse the market share trend, reverse the stock price.

Apple rode the iPhone for too long, and competitors caught up. Consumers are realizing that there just might be something out there that’s better. Something their Mom doesn’t have. So assuming no fixes, that’s why I think that Apple won’t turn its mobile business around.

Article by Randy Holcombe, edited by Chris Marasco. Neither has a position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft.

The article Why Apple Won’t Turn Around (But 4 Quick Fixes) originally appeared on Fool.com and is written by Marie Palumbo.

Marie is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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