Why Apple (AAPL) Is Tying Its AI Comeback to Devices, Services, and Siri

Apple Inc. (NASDAQ:AAPL) is one of Kevin O’Leary’s top stock picks for 2026 through the O’Shares U.S. Quality Dividend ETF. The stock made up 5.29% of the ETF as of June 18, 2026. On June 8, 2026, Apple unveiled the next generation of Apple Intelligence and Siri AI across iPhone, iPad, Mac, Apple Watch, AirPods, and Vision Pro. The update gives Apple a clearer AI story after months of pressure around its slower rollout, while keeping the technology tied to its device ecosystem rather than a standalone chatbot.

Apple said Siri AI can understand what is on a user’s screen, use personal context across apps, search messages, emails, and photos, and complete actions across apps. The company also introduced AI features for Safari, Passwords, Messages, Mail, Calendar, Shortcuts, and Home. Some server-powered features will have daily limits, with increased access available through most iCloud+ plans, adding a services angle to the AI rollout.

Why Apple (AAPL) Is Tying Its AI Comeback to Devices, Services, and Siri

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Apple Inc. (NASDAQ:AAPL) designs and sells consumer electronics, software, and digital services. Its major products and platforms include iPhone, Mac, iPad, Apple Watch, AirPods, Vision Pro, iOS, macOS, the App Store, Apple Pay, iCloud, Apple Music, and Apple TV.

While we acknowledge the risk and potential of AAPL as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than AAPL and that has 10,000% upside potential, check out our report about the cheapest AI stock.

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