Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Whole Foods Market, Inc. (WFM): Is The Fresh Market Inc (TFM) Fresh Enough For An Investment?

Road to recovery…

Coming back to Fresh Market’s performance, the company plans to undertake a number of strategies to improve its performance. Firstly, the grocer plans to open a total of 21 to 22 new stores during 2013, and it will accelerate store openings in the next two quarters .

Moreover, The Fresh Market Inc (NASDAQ:TFM) plans to accelerate its promotions for the peak holiday season. The company has also been investing in new products in order to attract more customers.

Conclusive thoughts

Fresh Market has a number of moves in its bag, and demand for organic and natural foods is increasing, but the company is not performing at par with its peers. Both Whole Foods Market, Inc. (NASDAQ:WFM) and Sprouts Farmer’s Market have been performing better, with higher same store sales growth.

Moreover, Fresh Market has lowered its earnings outlook for the year to $1.50 to $1.55 per share from $1.51 to $1.58 per share in the wake of higher costs associated with its store expansion plans. I would suggest not putting your money in this company–if you want to invest in this industry, other players might provide better returns.

The article Is The Fresh Market Fresh Enough For An Investment? originally appeared on Fool.com and is written by Pratik Thacker.

Pratik Thacker has no position in any stocks mentioned. The Motley Fool recommends The Fresh Market and Whole Foods Market. The Motley Fool owns shares of Whole Foods Market.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.